Amway ARTISTRY LABS — Product Launch Event Animation

Amway unveiled the ARTISTRY LABS Illuminating System in Malaysia on 19 September 2025, giving guests a first look at the brand's latest skincare innovation.

FANATIC supported the production with stage visuals across a large LED screen, working alongside the event's lighting and sound setup to bring the reveal to life.

Point Zero Forum 2025 unfolded across three days in Zurich, running 121 sessions such as keynotes, roundtables, workshops, etc, exploring digital tokenization, agentic AI, and cross-border regulation.

Rather than a single stage, it moved like a network of parallel conversations, letting 1,350 leaders shape the future of finance through dialogue.

The launch animation opens with a conceptual sequence: a drop of formula falls from a pipette, transforming into a blooming flower (Iris Florentina) before glowing into the product reveal. 

The breakout session opener uses Amway Japan's flower motif as the primary graphic element — a shape that carries the brand's core values without needing to say so outright.

The design stays intentionally restrained: clean typography, petal-derived shapes, and simple motion keep the frames moving while leaving the message front and centre.

Supporting visuals that run on screen, keeping the stage visually consistent throughout the show.

Transition, and Animated Backgrounds.

We designed a transition animation to shift the key visual holding screen into an animated background, later repurposed throughout the event with different titles superimposed for each session.