AMWAY JAPAN - LEADERSHIP SEMINAR 2025 SINGAPORE FAMILY TRIP

Agency: AMC Asia!

 

The Ask

AMWAY JAPAN's Leadership Seminar 2025 is being held at Singapore and their event agency approached us for motion graphic animation.

Screen dimensions: 

Breakout Session Video:  HD, 1920px X 1080px

Award Dinner Videos:  Main screen 6270px X 1344px; Side screens 1920px X 1080px

Project Title: TEDxPetalingStreet 10th Anniversary Documentary 2024

Collaboration:

TEDxPetaling Street

Directed by: 凡映 Fanomenal Pictures

Produced by: Story Art Studio

Filmography by: The Next Pictures

Post Production by: Fanatic Production

The Idea

Breakout Session Video

We use the brand's flower motif as a major graphic presence, as the flower is a representation of Amway Japan's core value.

For this video, we are keeping the the designs straightforward so that the message could be delivered clearly.  The visual direction is simple.  Clean play of typography combined with shapes of flower petal to keep the frames animated.

 

AMC_Amway-Storyboardv4b

Award Dinner Key Visual Animation 

The Dinner event has a strong cyberpunk-flora-esque theme, so we settled with the desaturated plants accentuated with outlines that has neon glow. 

In the first scene, we have created a neon version of the brand's flower, recalling back to the earlier sessions, then it leads to the revealing of dinner theme.

Award Dinner Opening

The opening video recaps the journey of Amway's Leadership Seminar in singapore with landmarks of Singapore. The collage art style is accompanied by neon outlined text to call out the brand's core value, along with the brand's flower.

Session Titles

Session titles help calling out different segments in the event to the audiences.

In this event, we transition between segments by animating the plants like opening and closing a stage curtains. The title are revealed as outline texts in neon glow.

 All our Session Titles have 2 outputs:

  1. Entry Animation
  2. Loop Animation.

The video team (VJs) can easily queue up the videos and it could play seamlessly throughout event without worrying the video would end before the emcee or speaker finishes their speech. 

Performance Motion Background

The Motion Backgrounds are used to compliments the performances on stage. 

These animations often sync to the beat of the music so it is not just a loop that goes on irrelevant to the performances. 

We continue using desaturated plants to fill up the space, while neon glowing outline of simple shapes to create depth.

The visualizer of beat and sound provides a sense of motion in sync with the music.

Event Execution