AMWAY JAPAN's Leadership Seminar 2025 is being held at Singapore and their event agency approached us for motion graphic animation.
Screen dimensions:
Breakout Session Video: HD, 1920px X 1080px
Award Dinner Videos: Main screen 6270px X 1344px; Side screens 1920px X 1080px
Project Title: TEDxPetalingStreet 10th Anniversary Documentary 2024
Collaboration:
Directed by: 凡映 Fanomenal Pictures
Filmography by: The Next Pictures
Post Production by: Fanatic Production
We use the brand's flower motif as a major graphic presence, as the flower is a representation of Amway Japan's core value.
For this video, we are keeping the the designs straightforward so that the message could be delivered clearly. The visual direction is simple. Clean play of typography combined with shapes of flower petal to keep the frames animated.

The Dinner event has a strong cyberpunk-flora-esque theme, so we settled with the desaturated plants accentuated with outlines that has neon glow.
In the first scene, we have created a neon version of the brand's flower, recalling back to the earlier sessions, then it leads to the revealing of dinner theme.
The opening video recaps the journey of Amway's Leadership Seminar in singapore with landmarks of Singapore. The collage art style is accompanied by neon outlined text to call out the brand's core value, along with the brand's flower.
Session titles help calling out different segments in the event to the audiences.
In this event, we transition between segments by animating the plants like opening and closing a stage curtains. The title are revealed as outline texts in neon glow.
All our Session Titles have 2 outputs:
The video team (VJs) can easily queue up the videos and it could play seamlessly throughout event without worrying the video would end before the emcee or speaker finishes their speech.
The Motion Backgrounds are used to compliments the performances on stage.
These animations often sync to the beat of the music so it is not just a loop that goes on irrelevant to the performances.
We continue using desaturated plants to fill up the space, while neon glowing outline of simple shapes to create depth.
The visualizer of beat and sound provides a sense of motion in sync with the music.
Selected Works
Red Hat OneEvent Animation
Amway Japan Leadership Seminar Singapore 2025Event Animation
Garena Free Fire Ramadan Ads 2024Corporate Advertisement
Provital Web Advertisement 2023Commercial Ads
Mobile Legends: Bang Bang Malaysia Campaign 2022Video Production
Coway Milestone Animation 2022Commercial Animation
Airwick Malaysia 2021Corporate Advertisement
Garena Free Fire Hari Raya Short Film 2021VFX Post Production
Webinar Editing (Mock) 2021Virtual Event